There are plenty of distribution companies working with indie artists and labels, and also offering additional services – from marketing to social media management, radio promotion, royalty collection etc.
In addition to distributing chart-topping acts like Chance The Rapper, Ditto also claims to be the leading indie distributor in Africa, its fastest-growing territory. (A priority for Ditto this year is expanding the international presence of Ghanaian star Sarkodie, who recently won a BET Award and has over 185m views on YouTube alone.)
Yet over the past year, Ditto has also been doing something very different to its indie distribution rivals: running a management company.
Now, just 15 months after Ditto Management quietly launched in London, it’s having Top 5 success in its home market – and plotting global expansion.