Vinyl production costs too high for independent musicians
Only 12.8% of independent artists have released music on vinyl despite a rise in physical sales.
Global music distribution company Ditto Music has discovered that only 12.8% of independent musicians have released their music on vinyl, despite UK vinyl sales reaching their highest level since 1990.
Ditto’s survey of 1,000 independent artists found that the main reason for artists not releasing vinyl was that production costs were too high (54.4%). Other factors included fan bases not being interested in vinyl products (28.7%) and production times being too long (9.9%).
Key results of the survey can be seen in the graph below:
Survey results found that the likeliness of artists having released vinyl increases with age. Only 8% of those aged between 0-17 have released vinyl, but figures rise to 20.5% for 45-54 year-olds and 34.4% for artists aged 50 and above.
Ditto's findings also show that only 8% of rap artists have released music on vinyl. These Figures jump to 13.8% for alternative acts and 14.9% for rock artists.
Even with recent surges in UK vinyl sales, digital streaming remains highly popular among independent artists. 44.9% stated that they haven't ever purchased a vinyl product as they prefer to digitally stream music. To find out how much artists can earn from digitally releasing their music, check out the Ditto Music Royalty Calculator.
For more information about Ditto's findings and to learn more about its services, head to dittomusic.com or reach out to [email protected].
