Independent artists make more from streaming than merch, touring AND publishing

49% of indie musicians name streaming as their biggest source of musical income.

Global music distributor and artist services company Ditto Music has found that nearly half of independent artists earn more money via streaming platforms than any other revenue stream.

Ditto's survey of 2000+ independent musicians uncovered that 49.5% named streaming as their biggest earner - despite only 19.6% of artists on Spotify achieving over 1,000 monthly listeners in 2023.

The survey also discovered that 61.3% of those surveyed made more money through the Daniel Ek-owned platform than any other streaming site.

Only 27.5% of musicians claimed that the majority of their earnings came from live shows, in spite of many artists turning their focus back towards live performances and tours post-COVID.

Main findings from Ditto's artist survey can be seen below:

Although there is constant discourse around how much Spotify and the other streaming platforms pay artists, these findings provide interesting insights into how independent artists are making money in 2024. Find out how much you can earn from your Spotify streams using our Spotify Royalty Calculator.

For more info on Ditto's findings and the company's services, head to or reach out to

Lee Parsons

Lee Parsons

CEO, Ditto Music

Jordan Hetherington

Jordan Hetherington

Press Officer, Ditto Music





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About Ditto Music

Ditto Music is one of the world's leading music distribution, record label services and artist management companies, supporting over 1 million independent artists & labels across the globe.