DITTO: ‘We Have The Same Level Setup as a Major – But We Offer Better Deals.’

DITTO: ‘We Have The Same Level Setup as a Major – But We Offer Better Deals.’

Music Business Worldwide feature

At one point in this MBW interview with Ditto co-founder and CEO Lee Parsons, it sounds like he says, “The long-term plan is to build Ditto into a major; it always has been.”

But he can’t have done. He’s just been, not exactly bashing the big labels, but explaining why Ditto is based and built on a different culture and different priorities.

Something doesn’t tally. Until the clarification: “When I say a ‘major’, I don’t mean anything like the current models; I mean a better choice on the same scale.”

Now it makes sense. Ditto is no longer (if it ever was) content to be perceived as a starting point, or stepping stone. It isn’t a route to the majors; it’s an alternative to the majors.

And with a growing worldwide presence, now in 20 countries, the UK-born distribution and services company is consistently helping to break globally significant acts – having recently worked with artists including Chance The Rapper, Ian Brown, Flohio, The Ting Tings, P Money, Dave and Tash Sultana.


Parsons claims: “If you want to have the same level setup that a major label has, from playlist influence to graphic designers and digital marketing to radio pluggers and press, we have all that – but we’ll also give you a better deal than any major label will, plus we’ll work harder and we’ll work smarter.

“The main difference between Ditto and a major label is that if you sign a domestic deal with a major in your market, then you often aren’t promoted outside of that market, especially if you sign outside the US. We work as a global team and have local reps in each country, so we are pushing releases internationally as well as domestically.”

He adds: “It’s competitive, of course, because a major label will always rock up and offer 10-times what a song’s worth, just to buy that market share. Our focus is more long term.”

He says that he hears similar thoughts and concerns from artists. “What happens is, they take the [record company] advance and then discover that what their label really wants is market share. The artists go for meetings and they say, ‘We talked about the back-catalog and their tails were wagging the whole time, but nobody asked me about what I wanted to do for the next 10 years; that didn’t seem as important.’

“If you’re an artist that thinks long-term and you want to work with a team who are dedicated to actively growing your music, we think Ditto’s for you.”

 

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About Ditto Music

Ditto Music is one of the world's leading music distribution, record label services and artist management companies, supporting over 200,000 independent artists and labels across the globe.

With Ditto, musicians can release unlimited music to more platforms than anywhere else, including Spotify, Apple Music, Deezer, Amazon, TikTok, Instagram, Vevo, Pandora and more. Ditto's record label services branch also supports both emerging and established artists with playlisting, social media, radio plugging, online and project management.